# O'Neal's Jewelers, Pauls Valley, Oklahoma

8,340 unpaid views in one month.

Case study by Mitch Walker. The store has been in business since 1944. Last updated 2026-10-30.

- **8,340** Unpaid Facebook views, Sept 2026
- **≈3,620** Unpaid views in the three years before
- **5,035** Views on the "Boy Friend Test" video

## The store

O'Neal's Jewelers is at 106 W Paul Ave in Pauls Valley, Oklahoma, and has been there since 1944. Miles and Mary own it, and Miles is the one you'll see on camera.

## Before

O'Neal's knew they should be on Facebook. They just didn't know where to start, and that's where I came in.

In September 2025 the page had 4 posts, and all of them were paid ads. Over the three years before I started, the page had earned about 3,620 unpaid views in total.

## What we did

I started on September 1, 2026. That month we posted 17 times: 10 videos and 7 photo posts, all filmed in the store. On September 29 I was back for a b-roll shoot and interviewed the owners at the counter.

## What happened

- 8,340 unpaid views in September 2026, more than double the unpaid views of the previous three years combined.
- The "Boy Friend Test" video alone got 5,035 views.

## What's next

The page had no comments in September. People are watching, and the next step is getting them to talk back.

- Facebook: https://www.facebook.com/onealsjewelers/