Jewelry marketing · Case studies
O'Neal's Jewelers
8,340 unpaid views in one month.
Pauls Valley, Oklahoma · Since 1944 · Facebook · Last updated
- Unpaid Facebook views, Sept 2026
- 8,340
- Unpaid views in the three years before
- ≈3,620
- Views on the "Boy Friend Test" video
- 5,035
The store
O’Neal’s Jewelers is at 106 W Paul Ave in Pauls Valley, Oklahoma, and has been there since 1944. Miles and Mary own it, and Miles is the one you’ll see on camera.
Before
O’Neal’s knew they should be on Facebook. They just didn’t know where to start, and that’s where I came in.
In September 2025 the page had 4 posts, and all of them were paid ads. Over the three years before I started, the page had earned about 3,620 unpaid views in total.
What we did
I started on September 1, 2026. That month we posted 17 times: 10 videos and 7 photo posts, all filmed in the store. On September 29 I was back for a b-roll shoot and interviewed the owners at the counter.
What happened
- 8,340 unpaid views in September 2026, more than double the unpaid views of the previous three years combined.
- The “Boy Friend Test” video alone got 5,035 views.
What’s next
The page had no comments in September. People are watching, and the next step is getting them to talk back.