A venture by Mitch Walker · Since August 2026
My Jewelry Marketing
I started My Jewelry Marketing in August 2026 to film and run Facebook content for independent jewelry stores. I come into the store, shoot their pieces and their people, and turn it into a month of posts.
Why I started it
As a territory manager for Ostbye, I'm in independent jewelry stores across Oklahoma, Texas and Louisiana most weeks. The owners have great inventory and know their customers by name. Almost none of them have time to show it online. I heard the same thing at counter after counter: "I know I need to be on social media. I just don't have the time."
I'd been teaching myself video and AI tools, so I started doing it for them.
What it does
Each month I spend 3 to 4 hours filming in the store, and the owner gives about an hour of that. From the shoot I make product videos, educational carousels, photo posts and review posts in the store's own look and voice, write the captions, and schedule everything on the store's Facebook page. On the 1st of each month the owner gets a one-page report on what worked.
The main package, On-Location, is 16 pieces of content a month for stores within about three hours of Dallas. A Studio package covers stores anywhere in the US. Both are month to month.
Packages, prices and booking on myjewelrymarketing.com (opens in a new tab)
The macro setup goes up on the store's own counter 
One piece at a time on the turntable 
Same camera 
The interview: a few minutes on camera with the owners (O'Neal's Jewelers, Pauls Valley)
First results
September 2026 was my first month with each of my first three stores.
| Store | Facebook views, Sept 2025 | Facebook views, Sept 2026 |
|---|---|---|
| Ell's Jewelry, Shawnee, OK | 7,779 | 48,543 (incl. 3,256 paid) |
| The Diamond Shop, Ada, OK | 1,062 | 15,497 |
| O'Neal's Jewelers, Pauls Valley, OK | about 3,620 unpaid views in the three years before | 8,340 unpaid views in one month |
Source: Meta Business Suite exports, from each store's monthly report.
Reels
Ell's JewelryLab-grown diamond studs O'Neal's JewelersBlack opal spotlight The Diamond ShopOpal bracelet
Work samples
A few recent posts, made from the stores' own pieces.
Educational carousel, Ell's Jewelry 
Product post in the store's brand kit, The Diamond Shop 
Hands-off macro product photo
What I've learned
Everyone tells jewelry stores to post Reels, so I went looking for the data. Socialinsider's numbers show multi-photo albums getting 8.5 times the median views of Reels on pages with 1,000 to 5,000 followers, and albums stay ahead in every follower band they measured. Most of the "Reels win" advice comes from studies of big national brands, and a single-location jewelry store is much smaller than that. So each store's mix follows what its own reports show.
Read the full write-up (opens in a new tab)Questions
What is My Jewelry Marketing?
A company Mitch Walker founded in August 2026 that films and runs Facebook content for independent jewelry stores: product videos, educational carousels, photo posts, review posts, captions, posting and a monthly report. Its website is myjewelrymarketing.com.
Who are My Jewelry Marketing's clients?
Its first clients, all starting in September 2026, are Ell's Jewelry in Shawnee, O'Neal's Jewelers in Pauls Valley and The Diamond Shop in Ada, Oklahoma.
Why did Mitch Walker start My Jewelry Marketing?
As a territory manager for jewelry manufacturer Ostbye, he kept hearing store owners say they knew they needed social media but had no time for it. He'd been learning video and AI tools, so he started doing it for them.
Where can I see prices and book?
On myjewelrymarketing.com.
Run an independent jewelry store?
Packages and booking are on the My Jewelry Marketing site. If you'd rather talk to me first, send me a message.